Acquisition Strategy for a Niche Tree Service Company with Municipal Contracts Using SBA 7(a), Equipment Leasing, and Emergency Response Revenue Streams

Tree Service Company with Municipal Contracts

July 09, 20255 min read

This acquisition strategy centers on a specialized tree service company that provides trimming, removal, stump grinding, right-of-way clearance, and storm response services for a blend of municipal, commercial, and residential clients. Located in a rapidly expanding southeastern U.S. metro, the company has established itself as a go-to contractor for utility line clearance, public works departments, and large HOAs. It operates a fleet of boom trucks, chippers, and stump grinders and maintains year-round demand through contract-based work and on-call emergency response.

With $4.6 million in annual revenue and $924,000 in adjusted EBITDA, the company is structured for route-based recurring services (mostly quarterly or semiannual) and project-based high-ticket jobs, including emergency cleanup for storm damage. Approximately 60% of revenue comes from municipal and government contracts, with another 25% from commercial accounts and 15% from direct-to-consumer residential work.

This business is highly conducive to SBA 7(a) acquisition financing due to its government contract base, asset-backed operations, low customer concentration risk, and strong cash flow. Post-acquisition strategies include adding residential marketing, acquiring adjacent operators, and expanding into arborist-certified consulting and permit procurement.


Proposed SBA 7(a) Deal Structure

Given the fleet assets, public contracts, and steady EBITDA, this deal supports an SBA loan with strategic seller participation:

  • Purchase Price: $3.7 million (4.0x EBITDA)

  • SBA Loan: $2.775 million (75%)

  • Buyer Equity Injection: $370,000 (10%)

  • Seller Financing (Subordinated): $555,000 (15%) amortized over 6 years, 12-month interest-only

Safeguards and incentives:

  1. 20% clawback on seller note if more than 10% of public clients cancel or rebid within 180 days

  2. Bonus payable to seller if new emergency response contracts are secured within 12 months

  3. Seller remains available for 9 months to assist with safety compliance, bidding, and regulatory licensing transfer


Customer Segmentation and Revenue Model

Client profile:

  • Municipal contracts (tree trimming, roadside clearance): 40%

  • Utilities and line clearance contracts: 20%

  • Commercial (HOAs, retail, multi-site management groups): 25%

  • Residential one-time or repeat customers: 15%

Service categories:

  • Routine tree trimming and pruning

  • Tree removal and stump grinding

  • Utility line vegetation clearance

  • 24/7 storm/emergency cleanup

  • Lot clearing and arborist consulting

Contract length varies by client:

  • Municipal: 1–3 years with defined scope and renewal clause

  • Commercial: 12-month MSA with pricing tiers by size and volume

  • Residential: on-demand but recurring for higher-income zip codes

No client exceeds 8% of revenue; top 25 clients represent ~62%. Storm events (ice, hurricane, wind) generate up to 20% revenue spikes seasonally.


Fleet, Equipment, and Operations

Fleet assets (all owned, FMV ~$950K):

  • 4 bucket trucks (75-ft and 55-ft)

  • 3 dump trucks

  • 3 chippers

  • 2 stump grinders

  • 3 pickup trucks

  • 1 skid steer

All vehicles are DOT-compliant and tracked with GPS and job-costing software.

Equipment maintenance is performed in-house by a certified mechanic. Buyer can opt to lease newer trucks to preserve cash and increase fleet reliability.

Personnel:

  • 3 certified arborists

  • 4 climbers

  • 6 ground crew

  • 1 full-time estimator/bid coordinator

  • 2 administrative support (AP, invoicing, vendor contracts)

  • 1 general manager

All staff are OSHA 1910.266 trained and compliant with ANSI Z133 safety standards. Post-close incentives include:

  1. Climber performance bonuses

  2. Safety milestone rewards (incident-free quarters)

  3. Certification reimbursement for additional arborists


Sales and Marketing

Current business development is light due to steady inbound work from contract renewals and RFPs.

Existing marketing includes:

  • Branded fleet visibility

  • SEO-optimized website with contact form

  • Referral partnerships with landscape architects and general contractors

  • Storm-response hotline promoted seasonally

Marketing spend is only ~$2,500/month.

Growth initiatives:

  1. Add dedicated commercial/residential estimator with performance comp

  2. Pursue DOT subcontractor status for emergency debris removal

  3. Build door-hanger and postcard campaigns for 5 key residential zip codes

  4. Launch YouTube content (before/after jobs, safety tips) to showcase expertise


Financial Summary

  • Revenue: $4.6M

  • COGS (labor, fuel, repairs, subcontractors): $2.62M

  • Gross Profit: $1.98M

  • SG&A: $1.056M

  • Adjusted EBITDA: $924K (20.1%)

Gross margins:

  • Routine contracts: 55–60%

  • Emergency/storm response: 65%+

  • Residential: 45–50%

Cash flow is strong and consistent, with occasional spikes in revenue following regional weather events. Most contracts have net-30 or net-45 payment terms; state and city clients pay reliably but slowly.

AR balance is well-managed, with typical days receivable under 35. No bad debt or disputes in the last 24 months.


Legal and Risk Considerations

  • Fully insured: $2M GL, $1M auto, $1M umbrella, $1M workers comp

  • Arborists and climbers are licensed per state requirement

  • No OSHA violations or litigation in past 10 years

  • Subcontractor agreements in place with storm crews (standby status)

Buyers must ensure license transfer, or apply for temporary qualifier status via seller’s support. Review each municipal agreement for assignability and renewal timeline.


Working Capital and CapEx

  • Payroll float: $130K–$150K

  • Equipment refresh or lease: $150K (optional)

  • CRM and scheduling software: $8K–$10K

  • Estimator/BD hire: $60K annual salary

  • Seller consulting: $35K–$50K


Ideal Buyer Profiles

  • Blue-collar roll-up platforms in landscaping, HVAC, or waste hauling

  • Arborists seeking to scale into municipal/commercial work

  • Contractors wanting to capitalize on public RFPs and storm recovery

  • Entrepreneurs with operational logistics and safety oversight skills


Post-Close Execution Plan

  1. Meet with top 10 public clients and assign dedicated account manager

  2. Launch residential marketing campaign targeting high-margin service areas

  3. Introduce incentive program for climbers and ground crew tied to job completion and upsells

  4. Pursue licensing in two neighboring counties for expansion

  5. Evaluate acquisition of smaller tree service operators with fleet and client base


Conclusion

This tree service business offers durable contract revenue, essential storm response work, and a fleet of income-producing equipment. The skilled labor, safety culture, and municipal relationships make it ideal for SBA 7(a) financing with minimal customer risk. Buyers can scale through route densification, service add-ons, and strategic government bidding while preserving strong cash flow and low capex exposure. For those seeking operational leverage and recession-resistant revenue, this is a prime acquisition target.

Co-Founder and COO of Eagle Dawn Capital

Danny Carlson

Co-Founder and COO of Eagle Dawn Capital

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