Specialty Pool Service and Renovation Company
This acquisition opportunity features a well-regarded pool maintenance and renovation company serving high-income residential neighborhoods and boutique hospitality properties across a fast-growing Sunbelt metro. With 17 years in operation, the company provides a full spectrum of services, including weekly pool cleaning, chemical balancing, equipment repair, resurfacing, leak detection, automation upgrades, and full-scale pool remodels.
The company operates six branded service trucks and manages over 360 weekly service accounts alongside 15–25 renovation or equipment upgrade projects at any given time. It is known for its premium branding, recurring revenue from weekly service routes, and ability to handle high-end remodels for luxury homeowners.
With $3.85 million in annual revenue and $735,000 in adjusted EBITDA, the business maintains clean financials, route-level profitability, and a mature field team. Roughly 60% of revenue is derived from recurring weekly maintenance and equipment service, while the remaining 40% comes from high-margin renovations and remodels creating both cash flow stability and project-based upside.
This service business is well-suited for an SBA 7(a)-financed acquisition due to its route-based operations, predictable service revenue, and asset-light model. Buyers must, however, carefully manage seasonality, technician retention, licensing continuity, and the variable margin profile of one-off renovation projects.
Proposed SBA 7(a) Acquisition Structure
The following structure aligns with lender expectations and seller protection for this type of deal:
Purchase Price: $2.9 million (3.95x EBITDA)
SBA Loan: $2,175,000 (75%)
Buyer Equity Injection: $290,000 (10%)
Seller Financing (Subordinated): $435,000 (15%), amortized over 5 years with 12-month interest-only period and performance contingencies
Protective provisions on the seller note may include:
20% principal reduction if more than 15% of weekly service revenue cancels within 120 days post-close
15% reduction if average ticket size on renovation projects declines by 25% or more due to contractor departures
10% performance bonus to seller if renovation backlog increases by $500K or more within 12 months
Seller should remain engaged for 6–12 months under a consulting agreement to support customer retention, subcontractor coordination, and licensing transition.
Customer Base and Recurring Revenue Breakdown
The company has 360+ weekly pool service customers, including:
High-net-worth residential homes (primary base): 270+
Luxury vacation rental properties: 60+
Boutique hotels and multi-unit residential complexes: 30+
Each customer is serviced on a weekly cadence, with rates ranging from $180–$340/month depending on pool size, complexity, and service add-ons. Billing is done monthly, auto-paid by card or ACH. The company’s average customer tenure is 4.6 years, and annual churn is under 11%.
Maintenance revenue totals approximately $1.85 million per year. This includes:
Routine weekly cleaning and inspection
Monthly chemical balancing
Quarterly equipment checks
Filter cleaning, tile scrubbing, and debris removal
Service-level upgrades—such as adding filter cleaning, backwash, or specialty chemical treatments—drive both ARPU and loyalty.
Buyers should plan to:
Conduct a full route audit to identify unprofitable or distant customers
Add a minimum monthly rate policy for all new clients
Bundle additional services (e.g., deck wash, light fixture inspection) into premium plans
Launch an annual prepay discount program to improve cash flow
Renovation and Equipment Upgrade Revenue
Roughly 40% of revenue ($1.54M) comes from non-recurring services:
Pool resurfacing (plaster, pebble finishes)
Deck repair and sealing
Lighting and automation upgrades
Leak detection and repair
Heater and pump replacements
Average project size ranges from $6,000–$38,000, depending on scope. All labor is managed in-house, though major resurfacing and tile work is performed by a group of long-standing subcontractors.
Margins on renovation work exceed 45% when subcontractor rates and material costs are tightly managed.
Buyers should:
Build a seasonal promotion calendar (e.g., “spring refresh” packages)
Offer financing via third-party lender integrations
Use software (e.g., Jobber or ServiceTitan) for job costing and margin tracking
Create video testimonials of luxury remodels to attract higher-end clients
The current pipeline for remodels is strong—$700K in upcoming scheduled projects and another $400K in verbal or design-stage proposals.
Technician and Crew Overview
The company employs:
4 senior field techs (maintenance route leads)
2 apprentice techs (ride-along and partial routes)
1 renovation project manager
1 scheduler
1 bookkeeper and office manager
3 subcontractor crews for plastering, tile, and concrete work
Field techs are paid hourly with route bonuses based on retention, client satisfaction, and upsells. The renovation PM is on salary with commission tied to project margin.
The buyer should:
Offer 6- and 12-month retention bonuses to senior techs
Incentivize cross-training between maintenance and renovation to improve labor flexibility
Evaluate replacing subcontractor crews with W-2 labor for better control and margin capture
Use a formal QA checklist after each job to track customer satisfaction
Route Optimization and Scheduling
Currently, routes are manually scheduled by the operations manager using Google Calendar and color-coded maps. Each tech services 60–80 pools/week, often clustered in 3–4 adjacent neighborhoods.
To improve efficiency, the buyer should:
Implement route optimization software like PoolTrac or Pool Office Manager
Assign “micro-zones” for each tech to reduce drive time
Analyze profitability by route based on labor hours and upsell conversion
Add capacity for same-day emergency visits with a floating technician
Financial Performance
Trailing 12-month P&L:
Revenue: $3.85M
COGS (labor, chemicals, subcontractors): $2.1M
Gross Profit: $1.75M
SG&A: $1.015M
Adjusted EBITDA: $735K (19.1%)
Revenue segmentation:
Weekly maintenance: $1.85M (48%)
Equipment repair/service: $460K (12%)
Renovations and remodels: $1.54M (40%)
AR is minimal—91% of invoices are paid within 10 days. Maintenance clients are billed in advance; renovation work is billed 50/25/25 over project milestones.
Sales and Marketing
Current marketing spend is $3,200/month across:
Google Ads and LSA
Yelp and Angi listings
Local pool and patio magazines
Direct mail drops in high-income zip codes
Referral and review marketing has been highly effective, with a 4.9-star average across platforms and over 250 reviews. The company has strong search visibility for key queries like “pool service + [city]” and “luxury pool remodel [city]”.
Post-close, buyers should:
Launch a drip email campaign to all active clients promoting off-season upgrades
Install video-based before-and-after case studies for use in sales calls
Recruit a part-time SDR to call HOAs, luxury builders, and realtors
Test new lead gen platforms focused on affluent homeowners
Legal and Compliance
Business is licensed and bonded for pool repair, resurfacing, and maintenance
No open lawsuits, customer disputes, or wage claims
OSHA and state labor board filings are clean
Insurance: $2M GL, $1M auto, $1M workers comp, $1M umbrella
Buyers should confirm licensing requirements in the state for renovation and equipment installation work—some states require general contractor licenses or plumbing/electrical addendums.
Working Capital and CapEx Needs
Payroll float: $70K–$85K
Marketing ramp: $15K–$20K
Equipment upgrade (trucks, vacuums, power washers): $30K–$40K
Software transition: $10K–$15K
Seller transition and consulting: $25K
Ideal Buyer Profiles
Field services entrepreneurs with HVAC, plumbing, or landscaping background
Investors seeking a premium, recurring-cash-flow business with renovation upside
Pool industry professionals looking to scale through acquisition
Strategic buyers in construction or high-end property services
Post-Close Execution Plan
Secure seller transition support and meet top 50 clients
Re-engage all past renovation prospects with follow-up offers
Standardize pricing and profitability reviews across routes
Retain or replace subcontractors with better terms and tighter quality control
Launch outbound sales to luxury homebuilders and rental property owners
Conclusion
This specialty pool service and renovation company represents a durable, asset-light business with a clear blend of cash flow and growth potential. With route-based weekly revenue anchoring profitability and renovation work creating spikes of margin, the company can scale through technician recruitment, geographic clustering, and service bundling. SBA 7(a) financing provides a path to ownership with limited cash outlay and with proper post-close planning, buyers can turn this into a multi-million-dollar platform in the outdoor luxury services space.
